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日常生活中,消费者经常以群体的方式对市场运行发生影响。消费者群体可以从不同年龄、不同性别、不同职业、不同阶层等层面进行考察。当今社会成员的阶层性特征已经显现,了解不同阶层消费者的心理特点,研究其作为群体的表现及消费心理对企业开展营销活动,具有现实意义。
In daily life, consumers often influence the market operation in a group manner. Consumer groups can be surveyed from different ages, genders, occupations, and strata. Nowadays, the stratum characteristics of the members of society have emerged. It is of practical significance to understand the psychological characteristics of different classes of consumers and to study their performance as a group and consumer psychology in marketing activities for companies.