中国是文化旅游资源最丰富的国家之一。作为文化旅游资源展示和保存的机构,史前遗址博物馆已经成为人们进行文化旅游重要的、不可缺少的场所。文化旅游以博物馆为基础,给博物馆带来了生机与活力,博物馆通过举办展览,为旅游者提供参观、休闲、学习的场所,博物馆与旅游业形成相互促进与发展的关系。在市场经济大潮中,由于旅游市场需求与旅游活动的参与方式不断转换,史前遗址博物馆传统的经营模式日益表现出自身的局限性,制约了经济效益和社会效益的实现。作为旅游系统的一部 China is one of the richest countries in cultural tourism. As a cultural tourism resources display and preservation of institutions, prehistoric site museum has become an important cultural tourism, an indispensable place. Based on the museums, cultural tourism brings vigor and vitality to the museum. The museum organizes exhibitions to provide tourists with places to visit, relax and study, and to promote the mutual promotion and development of museums and tourism. In the tide of market economy, the traditional mode of operation of the prehistoric site museum has shown its own limitations increasingly, restricting the realization of economic and social benefits due to the continuous conversion of the needs of the tourism market and the participation of tourism activities. As a part of the tourism system