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作为体育产业的重要组成部分之一的体育旅游业,已经伴随着我国体育产业的发展而迅速崛起,然而在我国体育产业发展尚未成熟的今天,如何界定体育旅游的含概范围和发展思路,以及如何适当地引入合理的市场营销策略,对于我国体育旅游业的发展是至关重要的。本文主要针对现阶段我国体育旅游的发展状况,提出未来我国体育旅游的发展思路和合理地导入市场营销策略。
As an important part of the sports industry, the sports tourism industry has risen rapidly along with the development of the sports industry in our country. However, in today’s sports industry is not yet mature, how to define the scope and development of sports tourism, and How to properly introduce a reasonable marketing strategy for the development of sports tourism in our country is crucial. This article mainly aims at the current development of sports tourism in our country, puts forward the development train of thought of sports tourism in our country and introduces the marketing strategy rationally.