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首都无偿献血志愿者协会在宣传推介工作上一直走着求新求变的路子,在日常工作的不断积累与总结中形成了独特的宣传策略,主要分为2大方面:1)新媒体的网络桥梁作用;2)传统媒体纸媒的总结归档,二者的完美结合宣传了无偿献血工作,树立起了良好的公益形象。我们从这2大方面入手,分别阐述介绍协会宣传工作中的心得与体会。
The unpaid blood donation volunteers association in the capital has always been advancing the path of seeking new and innovative ideas and has formed a unique propaganda strategy in the daily work accumulation and conclusion. There are two major aspects: 1) The network of new media Bridge role; 2) the traditional media paper summary filing, the perfect combination of the two promote free blood donation work, establish a good public image. We start from these two major aspects, respectively, to introduce the association’s advocacy work in the experience and experience.