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The aim of this paper is to explore the elements of SERVQUAL for managing and improving the quality of life (spiritually) for women in the East.Qualitative secondary data (five papers of 2001-2007) searched from Emerald on QoL of Women was the major part of data analysis to support the findings: a) definition of Quality of Life (assurance), b) mechanism to measure QoL (tangible,empathy and reliability), and c) challenges for maintain QoL (responsiveness).The learning outcomes on SERVQUAL and literatures on QoL on Women demonstrate that the principles of SERVQUAL are embedded in measuring QoL : 1) reliability-stable individual traits, for example dominance and exhibition, 2) responsiveness personality change and alteration in the state of mind in response to the challenges in life with valuable and satisfying activities, 3) assurance-strategies with performance indicators to maximize positive outcomes and impacts for QoL, for example physical check and mood check, 4) empathy-understanding the viewpoints of others to facilitate mind health for QoL, and 5) tangible-activities of appreciation of artifacts, space usage or, and availability of facilities.And, challenges for maintaining QoL in the East are the expectation of society on the roles of women and men, and the uprising financial status of women in comparison to men.Management of QoL for women in the East after financial tsunami in 2008 is seldom studied for improving spiritual health of women.With these findings, organizations with a significant number of female employees shall have an idea of designing activities to enhance the QoL in the workplace.The paper details the learning outcomes generated from literatures in the past;and the use of SERVQUAL.This is important for the organizational development with QoL training and individual development..