Electronic commerce or e-commerce basically is the process of buying and selling products or services through electronic means, like the Internet and other networks. During the 90s this term was widespread and especially used to name the sales of goods and services through the World Wide Web, using electronic means as the way to pay, like credit cards. Since then, the transactions quantity has been increased in an extraordinary way due to the internet expansion, and many business models have been developed, stimulating the innovation and the creation of a wide range of new topics (e-marketing, positioning, supply chains, e-transfers, etc).Latin America has been having a boom concerning with the e-commerce in the last two years, the total sales for B2C in the year 2009 were USD 22 000 millions but for the end of the last year (2012) the sales had grown up to 43 000 millions, almost 98％which means this sector is recently growing and, as in every field where technology is involved, really fast.This fact makes one person wonder the vast opportunities small or medium companies (SME) have to compete in the global market, and try to grow and became large enterprises. The governments are supporting all kind of projects related with the technology field; even the internet cost had fallen to just half in countries like Bolivia.BACKGROUNDThe e-commerce in the Latin American market has been growing at a fast peace like in the last two years the sales had been increased in almost 98%. This is possible thanks to some factors like the growth of the mid class, credit card and different payment methods development and the fact that every day there are more and more stores available from where to choose.Lately the development of the different countries regarding the technological issues, are pointing to a well improvement of the transactions. For instance, the growth internet user in Latin America from 2010 to 2011 is of the 16%, and it was the highest in the world. In countries like Brazil the total internet users rises to almost 80 millions, also the Latam (Latin American) countries have increased the internet reach with the use of new networks available like 3G which help people to connect to the internet by using different means like mobile phones or tablets.SCOPE AND LIMITATIONSThe study is intends to embrace the e-commerce transactions in the Latin American market and specifically in the Bolivian market. This means that all the Strategies and methods t hat will be used as well as the results aim to meet the requirements of, first the Bolivian environment and then the Latin American environment.Also this research is aimed to satisfy the increasing demand for goods by e-customers or internet users in Bolivia. Therefore, the tools that are going to be used are the available for exchange goods in Bolivia.The research takes as example house and kitchen ware as well as innovative and promotional products. These ones are intended to come from Asian countries mainly from China.