This study focuses on using new technology, the Interactive Whiteboard (IWB) in teaching and learning the English language, the overall purpose of the study is to investigate, analyse, and discuss the effectiveness of using the Interactive Whiteboard (IWB) in interactive teaching and learning strategies and methods; theoretically and pedagogically. According to many researches and theories, this paper includes some ideas and new insights into the field.The objectives of this study are divided into three parts:1-to investigates the current potential of using the IWB in English classrooms and how they can support teaching and learning? 2-to evaluate the pedagogical potentials of an interactive teaching and learning methods used with the conjunction with the IWB technology. 3-to examine the impact of using the IWB on teacher productivity and on pupil attendance, response and behaviour.The effectiveness and strategies that will support and enhance ways in teaching the English language. It discusses the results of a research project, which aimed to capture, analyse and communicate the complex interactions between students, teachers and technology that occur in the classroom. Teachers and researchers used an innovative research design developed through the Interactive Education Project. Case studies were carried out in classrooms, focusing on the use of Interactive Whiteboard technology for teaching and learning. The case studies were analysed using different methods and strategies in teaching the English language. The case studies illustrate that the introduction of Interactive Whiteboard (IWB) into the classroom involves much more than the physical installation of the board and software. Teachers are the critical agents in mediating the software, the integration of the software into the subject aims of the lesson and appropriate use of the IWB to promote quality interactions and interactivity.