数字时代的到来给动画带来了全方位的冲击,动画美学也因之出现了新的特点和新的趋势。本文首先考察了数字时代给动画生态带来的冲击;接着分析了动画美学出现的新特点:虚拟美学、“罐装美学”、生活美学;动画美学呈现的新趋势:奇观化、拟物化、融合化;最后从三个方面提出需要警惕数字时代动画美学的负面效应。 The advent of the digital era has brought a full range of impact on the animation, animation aesthetics also emerged because of the new features and new trends. This article first examines the impact of the digital era on the animation ecology; then analyzes the new features of animation aesthetics: virtual aesthetics, “canned aesthetics ”, life aesthetics; new trends of animation aesthetics: spectacle, Finally, from three aspects, we should guard against the negative effects of animation aesthetics in the digital era.