论文部分内容阅读
随着经济全球化的到来,展会经济已成为中国经济新的经济模式,在新时期,创新已成为中国经济和文化发展的重要动力。运用创新设计思维和理论指导商业展示设计具有重要的现实意义,通过切合消费者文化、习俗、喜好、价值观、民族心理的图形语言,探求富有创新和文化底蕴的展示视觉符号,以营造出打动消费者的展示视觉符号体系。
With the advent of economic globalization, exhibition economy has become a new economic model for China’s economy. In the new era, innovation has become an important driving force for China’s economic and cultural development. Innovative design thinking and theory to guide the design of commercial display has an important practical significance, through the combination of consumer culture, customs, preferences, values, national psychology of the graphical language, exploring the display of innovative visual symbols and cultural heritage to create a moving consumer Visual visualization of the system.