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知名市场调研公司尼尔森2014年1月16日发布的最新全球性市场调研报告指出,以健康保障为目的的储蓄,是中国消费者储蓄的首要目标,约六成受访消费者已在为健康保障进行储蓄,这一比例高于全球平均水平。尼尔森全球储蓄与投资策略调查于2013年8月14日~9月6日展开,覆盖全球60个国家与地区的超过3万名互联网用户受访者。调查共涉及健康、意外、继续教育、孩子、养老等14种不同投资保障目标,以全面剖析和解读全球消费者的金融消费趋势和方向。
Well-known market research firm Nielsen released the latest global market research report released on January 16, 2014 that saving for the purpose of health protection is the primary goal of Chinese consumers’ saving. About 60% of the consumers surveyed have already done so for health protection To save, this ratio is higher than the global average. The Nielsen Global Deposit and Investment Strategy Survey was conducted from August 14 to September 6, 2013, covering more than 30,000 Internet users in 60 countries and regions. The survey involved a total of 14 different investment protection objectives including health, accident, continuing education, children and retirement to comprehensively analyze and interpret global consumer trends and trends in consumer spending.