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随着经济社会的快速发展和信息技术的不断进步,工业社会逐渐向信息社会转变,这使得人们越来越注重情感化产品的设计,并随之产生了情感品牌依恋心理。人们在进行产品消费时,已不再只是讲究产品的实用性功能,而是越来越多的关注产品的品味、情感体现。为此,本文将对情感化设计与品牌情感识别进行研究分析,以期给相关研究者以有益借鉴。
With the rapid economic and social development and the continuous improvement of information technology, industrial society has gradually changed to the information society. This makes people pay more and more attention to the design of emotional products and the subsequent emotional brand attachment psychology. People in the product consumption, it is no longer just pay attention to the practical function of products, but more and more attention to product taste, emotional expression. To this end, this article will be emotional design and brand emotion recognition research analysis, with a view to the relevant researchers to learn from.