古往今来,不少医药厂家和商家为促进销售,想出各种办法做广告,其中不少妙法至今仍给人启迪,现撷取一二献给读者。 民国时期,我国南方一带疟疾流行,百姓苦不堪言,而抗疟疾药品品种不多,疗效也不甚理想。广州著名的中医梁培基潜心钻研,配制出一种治疟疾的新药丸。刚开始投放市场时没引起重视,为扩大销售,他派人到处刷写广告,开始广告是这样写的:“梁培基发冷”。 Since ancient times, many pharmaceutical manufacturers and businesses to promote sales, come up with a variety of ways to advertise, many of which are still inspired by the wonderful method, is now captured one or two dedicated to readers. During the period of Republic of China, the malaria epidemic in the south of our country was popular. The antimalarial drugs were not widely cultivated and the curative effect was not very satisfactory. Liang Pei-chi, a famous Chinese medicine expert in Guangzhou, devoted himself to preparing a new kind of pill for treating malaria. At the beginning of the market did not pay attention, in order to expand sales, he sent people to write ads everywhere, began advertising is like this: “Leung Peiji chills.”