随着当前市场经济飞速发展,商业俱乐部的竞争压力越来越大,商业俱乐部要想在竞争中长期盈利,占有主导地位,必须保持较大的市场份额,放弃原有的以拥有多少顾客来衡量的市场,而将重点转向顾客忠诚度的大小。在过去俱乐部营销中经常会出现顾客产生一次消费现象,即顾客在够买并使用产品时,产生诸多问题,而这些问题在顾客购买后常常被俱乐部忽略,最终导致俱乐部顾客对俱乐部失望,而俱乐部所在区域人口固定,流动性不强,再失去一定的顾客后,俱乐部盈利会越来 With the rapid development of market economy and increasing pressure on the competition of commercial clubs, commercial clubs must maintain their large market share and give up the number of customers they own in order to gain a long-term profitability and dominance in the competition Of the market, but will focus on the size of customer loyalty. In the past club marketing often appear consumer spending phenomenon, that is, when customers buy and use the product, there are many problems, and these problems are often ignored by the club after the customer purchase, eventually leading to the club customer disappointment to the club, and the club Where the population is fixed, liquidity is not strong, and then lose a certain customer, the club will profit more