当南方黑芝麻开始投资做锂离子电池,当王守义十三香、大宝、好迪、三精葡萄糖酸钙,成为昔日电视广告的经典。新产品的竞争、消费者需求的变化以及移动互联时代把人群从电视前分散到各个垂直社群、线下场景里,这些老品牌逐渐淡出核心市场。有些品牌的广告没少,但产品却在老化中,也有些品牌选择坚持以不变应万变。由于品类的差异,品牌新旧之间产生的优势差异并不确定。品牌的新和老,不在于创立的时间,与其选择的品牌代言人也并没有直接关系,甚至, When the southern black sesame began to invest in lithium-ion battery, when Wang Shouyi thirteen incense, Dabao, good Di, three refined calcium gluconate, a classic TV commercials. The competition for new products, changes in consumer demand and the era of mobile Internet spread the crowds from the TV to various vertical communities. In offline scenarios, these old brands gradually fade out of the core market. Some brands of ads no less, but the product is aging, but also some brand choices insist unchanged. Due to the differences between the categories, the difference between the advantages and disadvantages of the brand new and old is not certain. Brand new and old, is not based on the time of creation, and its choice of brand spokesman also has no direct relationship, and even,