原型化的人物角色是动画形象能够打动人心的主要内因。儿童是动画形象的主要消费人群,从视觉语言和心理学的视角,能够发现儿童对于原型化动画形象的热爱是基于其行为心理学的本源——求新、求奇、求异的心理诉求和英雄式的情结与趣味性的童贞表现。 Prototype of the character is the animation image to move the hearts of the main internal. From the perspective of visual language and psychology, children’s love of prototyping animated images is based on the origin of their behavioral psychology - the psychological demands of seeking newness, seeking oddness and seeking differences, and Heroic complex and interesting virginity.