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本文通过对唐山市旅行社行业网络营销现状分析,对当前旅行社网络营销中存在的问题进行归纳、分析,结合网络营销理论对唐山市旅行社网络营销提出具体的实施策略。21世纪旅游业在互联网的推动下迎来了一个新的发展契机,唐山市旅行社行业竞争激烈,价格竞争和产品同质化现象突出,唐山市旅行社行业迫切需要一种新的旅游营销思路进行指导,网络营销不失为一种最佳方案。
This article analyzes the current situation of travel agency industry network marketing in Tangshan, summarizes and analyzes the existing problems in current travel agency network marketing, and puts forward a specific implementation strategy of travel agency network marketing in Tangshan City based on network marketing theory. Under the impetus of the Internet in the 21st century, tourism has ushered in a new opportunity for development. Due to the highly competitive travel industry in Tangshan, the price competition and the homogeneity of products are prominent. The tourism industry in Tangshan urgently needs a new tourism marketing idea to guide it , Internet marketing after all, is one of the best programs.