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网络已成为第四媒体,网络广告以信息量大、信息面广、交互传播模式、表现手段丰富等诸多优点,成为广告主日益关注的对象,就网络广告最主要的特点——互动性进行分析,阐述其优点、缺陷、并提出相应对策,积极采取应对措施。
Internet has become the fourth media, online advertising with a large amount of information, a wide range of information, interactive mode, rich means of expression and many other advantages, become advertisers increasingly concerned about the object, the most important feature of online advertising - interactive analysis , Explain its advantages and disadvantages, and put forward corresponding countermeasures, take active measures to deal with.