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小城镇形象建设是一项涉及面广、政策性强的系统工程,深入研究其规划与建设的相关政策、建设模式、运行规律等科学的理论与方法,运用CI理论解决小城镇建设与规划过程中存在的问题,对保证小城镇形象的建设与健康发展、促进社会主义新农村建设具有重要的现实意义。山东半岛小城镇有其独有的特色与形象,对山东半岛小城镇形象进行整合与塑造研究,有利于重塑山东半岛整体区域形象,进一步提升旅游一体化形象。
The construction of small town image is a systematic project involving a wide range of policies and strong policy, and in-depth study of the scientific theories and methods of its planning and construction related policies, construction models, operating rules and so on, the use of CI theory to solve the construction and planning process of small towns The problems that exist in the small town to ensure that the building and healthy development, and promote the construction of a new socialist countryside has important practical significance. The small towns in Shandong Peninsula have their unique characteristics and images. The study on the integration and shaping of small towns in Shandong Peninsula is conducive to reshaping the overall regional image of Shandong Peninsula and further enhancing the tourism integration image.