在媒体碎片化的互联网时代,电视媒体的一举一动,不仅是大众和网络关注的焦点,也是企业整合传播的引爆点!虽然面临互联网、新媒体的冲击,电视媒体的广告收入依然稳中有升,为什么?因为企业开始做整合传播了。光耀天润传媒在对近几年的厂商广告投放行为进行分析后认为,大众媒体——尤其是电视媒体,实际上是企业整合传播的源头,因为在中国,传统媒体尤其是电视媒体,作为党和政府的喉舌,独具公信力和特殊的品牌效应,并且是大事传播的最大平台,这一点,是新媒 In the era of media fragmentation, the television media’s every move is not only the focus of the public and the network, but also the tipping point of the enterprise integration and communication. Despite the impact of the Internet and new media, the advertising revenue of the television media is still steadily rising Why? Because the company began to do integrated spread. Glorious Tianrun media in recent years, manufacturers of advertising behavior analysis that the mass media - especially television media, is actually the source of business integration and communication, because in China, traditional media, especially the television media, as the party And the government’s mouthpiece, unique credibility and special brand, and is the largest event dissemination of the largest platform, this is the new media