为了增强全社会的品牌意识,推动我国企业创立和发展民族品牌,提高我国产品的市场竞争力,国家经贸委、人民日报社、国家工商行政管理局、中央电视台和中国质量管理协会联合组织开展“崛起的中国品牌”系列活动。今天召开的这次研讨会,是这个系列活动的重要内容之一。国家领导同志对这个系列活动和这次研讨会非常重视,并给予大力支持。国家经贸委主任盛华仁同志因外事出访不能到会,他委托我代表他参加今天的会议。在这里,我代表国家经贸委和华仁同志向今天到会的有关部门领导、专家学者和各省、市经贸委及企业界、新闻界的同志们、朋友们表示热烈的欢迎和亲切的问候!长期以来,我国经济发展执行的是计划经济体制,生产力发展水平不高,市场长期处于短缺的状态,保障供给成为政府的首要经济目标。企业的发展依靠政府的计划指标。谁拥有了计划指标,谁完成或超额完成生产计 In order to enhance the brand awareness of the whole society, promote the establishment and development of national brands in our country and improve the market competitiveness of our products, the State Economic and Trade Commission, People's Daily, State Administration for Industry and Commerce, CCTV and China Quality Management Association jointly organized “Rise of the Chinese brand ” series of activities. This seminar held today is one of the important parts of this series of activities. National leaders attach great importance to this series of activities and this seminar and give strong support. Comrade Sheng Waren, director of the State Economic and Trade Commission, was unable to attend the visit due to his foreign affairs. He commissioned me to represent him at today's meeting. Here, on behalf of the State Economic and Trade Commission and Huaren, I would like to extend a warm welcome and cordial greetings to the leaders, experts and scholars from relevant departments and to the economic and trade commissions of all provinces, municipalities, and enterprises as well as comrades and friends in the press today. For a long time, the economic development in our country has been implemented under the planned economic system. The level of development in the productive forces is not high and the market is in a state of shortage for a long time. Therefore, the protection of supply has become the primary economic goal of the government. The development of an enterprise depends on the government's planning indicators. Who owns the plan indicator, who completed or over-produced the plan