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一、新媒体环境麦克卢汉(Marshall McLuhan)提出的“媒介即讯息”理论揭示过媒介变革与人类社会的关系,技术媒介作为人的延伸,是构成一定社会形态的基础性物质架构。人类历史上每一种关键性技术的突破,一种新技术架构的形塑,通常都会导致人类的生活方式甚至基本社会结构的转型,从而开拓新的生存空间,形成新的生活经验。[1]互联网是二十世纪始随科技发展催生出的最伟大,影响人类生活格
I. THE NEW MEDIA ENVIRONMENT Marshall McLuhan’s “Media-as-Message” theory reveals the relationship between media change and human society. As an extension of human technology, technical media is the basic material structure that forms a certain social form. The breakthrough of every key technology in human history and the shaping of a new technology architecture usually lead to the transformation of human lifestyles and even basic social structures, so as to open up new living spaces and form new life experiences. [1] The Internet is the greatest and most influential human life style ever born in the twentieth century