社会化媒体正在改写政治生态。本文梳理了国外政治人物与民众沟通的策略与技巧;包括确保网民能够看到“你的”政治信息,到网民最常去的地方与他们交流,展现政治人物个性化的一面,为不同类型用户提供差异化工具,利用数据分析技术持续改进政治传播效果,整合社会化媒体与其他网络媒体等。 Social media is rewriting the political ecology. This paper reviews the tactics and skills of foreign politicians communicating with the public. It includes ensuring that netizens can see the political information of “your ”, communicate with them in the places where netizens go most often, and show the personal aspects of political figures as different Type users provide differentiated tools, use data analysis techniques to continuously improve the effectiveness of political communication, and integrate social media with other online media.