江西省赣州市18个县产脐橙,2011年总产量达到133万吨。近年来,赣州市政府通过“统一品牌,四个对接”的营销策略,统一协调脐橙营销,变单打独斗为抱团出击,取得了很好的效果。赣南脐橙果品不仅走进了国内所有大城市市场,摆上了沃尔玛等大型超市货架,而且远销20多个国家和地区。 18 counties in Ganzhou City, Jiangxi Province, navel orange production in 2011 reached 1.33 million tons. In recent years, Ganzhou municipal government through the “unified brand, four docking ” marketing strategy, unified coordination of navel orange marketing, go it alone fighting for Baotuan attack, and achieved good results. Gannan navel orange fruit not only into the domestic market of all major cities, put Wal-Mart and other large supermarket shelves, but also exported to over 20 countries and regions.