在商品经济高度发达的今天,随着信息和传媒技术的极速进步,各种咨询充实着人们的大脑。人们在日常生活中受到无所不在的大众流行文化的冲击,各种广告作为大众文化的一部分,不可避免的与广大受众保持着极高的接触频率。大众文化在本质上是一种以广大人民群众的生存、享受与发展为出发点、归宿点和 Today, with a highly developed commodity economy, various counseling enriches people’s minds with the rapid progress of information and media technologies. People in daily life are hit by the ubiquitous mass popular culture. As a part of mass culture, various advertisements inevitably maintain a very high frequency of contact with the general public. Popular culture is essentially a kind of living, enjoying and development of the majority of the people as the starting point, the end point and