在经济全球化浪潮的冲击下,航空市场发生着革命性的变化。一方面航空资本、市场、产品呈现出全球化的趋势;另一方面,航空市场竞争越来越激烈,市场竞争的意识与手段趋向知识化。航空公司如何提高自身竞争力,成为迫切需 Under the impact of the wave of economic globalization, the aviation market has undergone a revolutionary change. On the one hand, aviation capital, markets and products have shown the trend of globalization; on the other hand, the competition in the aviation market has become more and more fierce and the awareness and means of market competition have become more and more knowledgeable. How airlines improve their competitiveness has become an urgent need