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自从进入20世纪90年代后,中国的电视新闻事业高速发展,中国电视人明白了电视传媒的优势,尊重了电视新闻的规律,真正树立了电视观念,尤其是中央电视台1993年5月1日《东方时空》开办以来,以新闻改革带动各类电视节目的改革,一年一个新突破。美国未来学家托夫勒在《第三次浪潮》一书中提出当代传播发展特征是“非群体化的传播”,也就是说要求“传播者不再把受众视作一个无分别的整体,而是针对受众的不同群体和不同要求层面,分别实施特定的传播。”基于此认识,电视由综合频道向专业频道发展。90年代的中国电视大踏步跟上了这一国际潮流,中央电视台于1995年10月就正式开办了不同节目类型的专业频道,如体育
Since the 1990s, the rapid development of China’s television news industry, Chinese television people understand the advantages of the television media, respect the laws of television news, and truly establish the concept of television, especially CCTV on May 1, 1993 “ Since the opening of the ”Oriental Space and Time“, the reform of all kinds of television programs driven by news reform has been a breakthrough in a year. In his book The Third Wave, Toffler, the American futurist, proposed that the characteristics of contemporary communication and development are ”non-mass communication“, that is to say, ”the communicators no longer regard the audience as an indiscriminate whole, But rather targeted at different audiences and different levels of requirements, respectively, the implementation of a specific communication. "Based on this understanding, the television channel from integrated channels to professional development. In the 90’s, China’s TV made great strides in keeping pace with this international trend. CCTV formally launched professional channels of different program types in October 1995, such as sports