第七次全国少代会指出:“要深化少先队主题活动、品牌活动、特色活动和仪式教育,鼓励基层大胆创新课内外活动载体和方式”。笔者就如何增强少先队品牌活动的活力从以下四个方面进行了探索。一、全面认识少先队品牌活动少先队品牌活动是少先队组织在社会舞台上占领育人活动制高点的重要标志,是少先队组织在实践中形成的具有一定社会影响力、有利于促进少年儿童健康成长、为广大少年儿童 The Seventh National Minority Congress pointed out: “We must deepen the training of young pioneers’ theme activities, brand activities, special events and ceremonial ceremonies, and encourage grass-roots units to boldly innovate the carriers and modes of internal and external activities for their classes”. The author on how to enhance the vitality of Young Pioneers brand activities from the following four aspects were explored. First, a comprehensive understanding of the Young Pioneers brand activities Young Pioneers brand campaign Young Pioneers organization in the social arena occupies an important symbol of the commanding heights of education, is the Young Pioneers formed in practice has a certain social influence, is conducive to promoting the healthy growth of children and adolescents for the general Children