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现代社会中我们看到的广告开始注重对传统美德的传播,这种倾向是人们把对传统的反思应用于当下状况的具体体现,这不但有助于民族文化的传承,更有助于人们从传统美德中收获新的精神源泉。本文先论述了中国传统美德的现代价值问题,再通过对传统美德观在当代广告设计中应用情况的分析,说明了现代广告的新职能,在新的历史条件下,对商品市场与传统文化的整合传播具有一定的实践意义。
The advertisements we see in modern society begin to pay attention to the spread of the traditional virtues. This tendency is a concrete manifestation of people applying the reflections of tradition to the current situation, which not only helps the inheritance of national culture but also helps people to learn from Gain new spiritual source in traditional virtue. This article firstly discusses the modern value of Chinese traditional virtue, analyzes the application of traditional virtue in contemporary advertising design, and explains the new functions of modern advertising. Under the new historical conditions, it analyzes the problems of commodity market and traditional culture Integrated communication has some practical significance.