在“文化自信”政策的扶植下,传统文化的文化产业具有了兼容并蓄、博采众长等特点。而这些特性使北京故宫的文化创意产品的发展速度迅猛,受众群体广泛,并对全国的文化产业也有一定的影响, With the support of the policy of “cultural confidence”, the cultural industry of traditional culture has the characteristics of being inclusive and absorbing. These characteristics make Beijing’s Forbidden City culture and creative products rapid development, audiences wide range, and the country’s cultural industry also have a certain impact,