大数据及其分析,将会在未来10年改变几乎每一个行业的业务功能。任何一个组织,如果早一点着手大数据的工作,都可以获得明显的竞争优势,正如早期在“小数据”时代脱颖而出的竞争者一样,如第一资本金融公司、前进保险公司、万豪酒店等等。时光荏苒,现在到了抓住大数据机遇的时候了。大数据之所以产生,是因为今天无处不在的传感器和微处理器。我们正在迈进普适计算的时代。其实,所有的机械或电子设备都可以留下数据痕迹,这些痕迹表明了它的性能、位置或状态。这些设备和使用它的人,通过互联网互相交流,又形成了另外一个庞大的数据源。当这些数据和来自其他媒体、无线或有线电话、有线电视、卫 Big data and its analysis will change the business capabilities of nearly every industry over the next 10 years. Any organization that gets into a bit of a competitive advantage early on with big data is just as early as its competitors in the era of Small Data, such as First Capital, Advance Insurance, Marriott Hotels and many more. Time flies, it’s time to seize big data opportunities. Big data is generated because of the ubiquitous sensors and microprocessors today. We are moving towards an era of pervasive computing. In fact, all the mechanical or electronic equipment can leave traces of data, these traces indicate its performance, location or status. These devices and the people who use it, through the Internet to communicate with each other, form another huge data source. When these data comes from other media, wireless or landline, cable, satellite