大众传播可能无法影响人们怎么想,却可以影响人们去想什么。在特定的一系列问题和论题中,那些得到媒介更多注意的问题或论题,在一段时间内将为人们所熟悉,它的重要性也将日益为人们所感知;而那些得到较少注意的问题或论题在这方面则相应地下降。所以传媒突出或淡化什么,往往影响公众重视或忽略什么,传播的议程左右着公众的议程。本文就将用两个例子来揭示美国媒体运用“议程设置”进行的国际传播。 Mass communication may not affect how people think, but it can affect what people think. Among a given set of questions and topics, issues or topics that get more media attention will become familiar to people for some time, and their importance will also be increasingly perceived by people; those that receive less attention Questions or topics are correspondingly declining in this regard. Therefore, what is promulgated or diluted by the media often affects the public’s attention or ignores something, and the communication agendas surround the public agenda. This article will use two examples to uncover the international spread of the U.S. media using the “agenda setting.”