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为应对当前的市场竞争,前不久海尔提出了“海外市场要升级、国内市场要深入”的经营策略,在海外市场提升品牌形象的同时,抓住“家电下乡”的契机继续深入国内市场,进一步建立“销售到村”的营销网、“送货到门”的物流网、“服务到户”的服务网,在“家电下乡”过程中为农民用户提供“即需即供、即买即送”的服务,让更多农民用户感受到政府惠民政策的温暖。丰富的产品种类,完善的营销网、物流网、服务网,以及品牌优势,让海尔在“最后一公里”的竞争中凸显实力。
In order to cope with the current market competition, Haier recently proposed a business strategy of “overseas markets should be upgraded and the domestic market should be further developed”. While continuing to enhance its brand image in overseas markets, it will seize the opportunity of “bringing home appliances to the countryside” In-depth domestic market, and further establish a “sales to the village ” marketing network, “delivery to the door ” logistics network, “service to households ” service network, in the “home appliances to the countryside ” process To provide peasants “that is needed, that is, buy and get delivery ” service, so that more farmers feel the warmth of the government Huimin policy. Rich product range, improve the marketing network, logistics network, service network, as well as brand, Haier in the “last mile ” competition highlights the strength.