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房交会历来都被看作透视楼市未来走向的一面镜子,但没有哪一届像今年成都春季房交会一样承受各方如此期待和关注。政府层面,一方面通过“首房”、“升级房”、“休闲房”三大主题日的策划,力图为开发商搭建最好的的营销平台;另一方面从金融保障入手,力推保障性住房入手……一系列措施都释放出政府希望通过房交会推动成都房地产稳健发展的信号。也正是在这个舞台上,312家参展企业携285个楼盘参展创下历届之最,并近距离上演最直接的价格大战。从组织者的良苦用心,到开发商的磨刀霍霍,再到媒体的强势宣传,本次春交会被寄予了太多的期望。但盛幕过后,从实际交易情况和所映射的市场状况来看,春交会并没有成为某些人的救命稻草,一场盛大的集中式SP活动也未能撬动成都楼市住宅市场的坚冰,成都楼市未来走势并不明朗,而从近期宏观层面一系列动作释放的信号和意图、购房者实际反应以及开发商资金、营销基本面来看,走向甚至趋于悲观。易宪容说了,要解决城市居民目前的住房问题,核心是让房价降下来,降到绝大多数居民有支付能力的水平上。成都楼市要“蔫”下去了!
Housing Fair has always been seen as a mirror of the future direction of the property market, but no one like the spring of this year’s Chengdu Housing Fair to bear the same expectations and attention of all parties. On the government level, on the one hand, it plans to build the best marketing platform for developers through the planning of the three themes of “First House”, “Upgrading Room” and “Leisure Room”; on the other hand, Protect the start, pushing affordable housing to start ... ... a series of measures are released by the government hopes to promote the real estate through the Housing Fair steady development of real estate signal. It is also on this arena that 312 exhibitors bring 285 real estate exhibitions hit the highest ever, and the most direct price war staged at close range. From the organizer’s good intentions, to the sharpening developers, and then to the media’s strong publicity, this Spring Fair was placed too much expectation. However, after the grand curtain, from the actual transaction situation and the mapped market conditions, the Spring Fair did not become a lifesaving straw for some people. A grand concentrated SP activity also failed to lift the ice in Chengdu’s residential property market , The future trend of the property market in Chengdu is not clear, and from the recent release of a series of macro-level signals and intentions of the action, the actual reaction of home buyers and developers of funds, marketing fundamentals, the trend even pessimistic. Yi Xianrong said that to solve the current housing problem for urban residents, the core is to lower the price of housing and reduce the level of affordability of most residents. Chengdu property market to “蔫 ” go on!