东航物流启动电商战略,首开新经济形势下央企用市场化方式参与竞争的先河,是国有企业转型升级、提高市场竞争力的一次尝试。9月2日,东方航空股份有限公司(以下简称“东航”)谋划已久的电子商务网站“东航产地直达”正式改版上线,并由东方航空物流有限公司(以下简称“东航物流”)旗下的东航快递有限公司(以下简称“东航快递”)负责日常运营。经过近半年时间的内部测 CEA launched its e-commerce strategy and started the first phase of market competition among central SOEs under the new economic situation. This is an attempt by SOEs to upgrade and enhance their market competitiveness. On September 2, the long-planned e-commerce website of Dongfang Airlines Co., Ltd. (hereinafter referred to as “CEA”) was formally revised on the line by Eastern Airlines Logistics Co., Ltd. (hereinafter referred to as “CEA Logistics ”) its Eastern Express Co., Ltd. (hereinafter referred to as“ Eastern Express ”) is responsible for day-to-day operations. After nearly six months of internal testing