从现代传媒视角看,电视传播信息的质量与效率主要是受到播音主持人的影响。随着信息技术的发展,对播音主持的专业技能提出了更高的要求。本文主要围绕传媒视角下,对播音与主持艺术要素进行分析,从语言、形象、电视传播规律等方面对播音与主持的艺术要素进行探讨。 From the perspective of modern media, the quality and efficiency of the information disseminated by television are mainly influenced by the presenters. With the development of information technology, higher requirements are set for the professional skills of broadcasting hosts. This article mainly analyzes the art elements of broadcasting and hosting from the perspective of the media and explores the artistic elements of broadcasting and hosting from aspects of language, image and television transmission.