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一、需求习惯定价法:在商品价格方面,尤其是家庭日用品价格,其市场上已经形成了一个消费者习惯认可并相对固定的价格,如买一块肥皂,一瓶洗涤灵等。对这些商品的定价,一般应依照习惯确定,不宜随便改变价格,以免引起顾客的反感。二、招徕定价法:就是用低价的办法吸引顾客。因为顾客对低于一般市价的商品,总会感兴趣,所以商店可利用这种心理,有意标低几种商品的价格,有时甚至是买进货价格,借此吸引顾客。在买这些商品的同时带动其他商品的销售。
First, the demand for customary pricing law: In the commodity prices, especially household commodity prices, the market has formed a consumer accustomed to and relatively fixed prices, such as buying a soap, a bottle of cleaning spirit. The pricing of these goods, generally should be determined according to habits, should not just change the price, so as not to arouse the customer’s resentment. Second, attract pricing law: that is, to attract customers with cheap ways. Because customers are always interested in items below the normal market price, the store can take advantage of this mentality to lower the price of several items and sometimes even purchase prices to attract customers. In the purchase of these products at the same time bring the sale of other goods.