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广告英语是一种实用性非常强的文体,它既是一种有效的促销手段,更是一种高品位的策划行为。广告的成功取决于其对英语词、句的创造性运用和各种修辞手法的巧妙运用。广告语言是广告的核心内容,而广告标题更是核心中的关键所在。本文结合大量实例对一些英语广告标题进行分类并从修辞层面上对其进行探讨,旨在展示其语言的魅力,提高读者的英语阅读欣赏能力。
Advertising English is a very practical style, it is both an effective marketing tool, but also a high-grade planning behavior. The success of an advertisement depends on its creative use of English words and sentences and clever use of various rhetorical devices. Advertising language is the core of advertising, advertising title is the core of the key. This article combines a large number of examples to classify some English advertisement titles and discuss it from a rhetorical level. The purpose of this thesis is to demonstrate the charm of the language and enhance the readers’ reading comprehension.