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随着我国电力体制改革不断深入,电力企业面临的市场环境发生了很大变化,企业必须改变原有经营管理模式,用现代企业经营管理思路来武装自己。市场营销战略是一个可以为企业长远发展提供支持的管理思维模式。本文论述了电力企业如何通过实施品牌营销战略来提升企业的长期市场竞争力,更好地为地区经济建设作出贡献。
With the continuous deepening of China’s power system reform, the market environment faced by power enterprises has undergone great changes. Enterprises must change their original operation and management modes and arm themselves with the ideas of modern enterprise management. Marketing strategy is a management thinking model that supports the long-term development of the business. This article discusses how the power enterprises can enhance the long-term market competitiveness of their enterprises through the implementation of brand marketing strategies and contribute more to the regional economic construction.