我国的旅游业经过多年的发展,旅游管理模式已初步成型,大致可以分政府主导和市场主导两类。本文就这两种旅游管理模式各自的优势及存在的问题,做了深入的分析,并对旅游管理模式的选择提供了一些建议。所谓的政府主导是指在旅游业的发展过程中,加强政府的存在和干预,对旅游业进行宏观调控;而市场主导的旅游管理模式强调的则是充分发挥市场机制的作用,让旅游业的发展进一步市场化。那么,选择政府主导的管理模式,会给旅游业带来以下好处。一、政府对加大旅游业基础设施的建设起着积极的带头作用 After years of development of tourism in our country, the tourism management mode has been basically formed, which can be roughly divided into two categories: government-led and market-led. This article makes an in-depth analysis on the respective advantages and existing problems of these two tourism management modes and offers some suggestions on the choice of tourism management mode. The so-called government-led refers to the development of tourism in the process of strengthening the government’s presence and intervention, the macro-control of tourism; and market-led tourism management model emphasizes the role of market mechanisms is to give full play to tourism Development of further market-oriented. Then, choosing a government-led management model will bring the following benefits to the tourism industry. First, the government plays a positive and leading role in increasing the construction of tourism infrastructure