看过本期封面文章,我首先想到了电子商务企业的数据营销。因为在我看来,电子商务是具有数据营销的天然基因和优势的。1999年,我参与创立新浪商城,如今已经十多年。这期间我亲眼见证了很多企业的沉浮:1999年8848的沉没;2001年当当、卓越、搜易得的兴起;2003年更目睹了卓越“嫁入豪门”;2005年,标榜用户群划分的时代逐渐日落西山,电商开始追逐销售额,淘宝、京东横空出世,当 Read this cover article, I first thought of e-commerce business data marketing. Because in my opinion, e-commerce is a natural gene and advantage of data marketing. In 1999, I participated in the establishment of Sina Mall, now more than 10 years. During this period, I personally witnessed the ups and downs of many enterprises: the sinking of 8848 in 1999; Dangdang in 2001, excellence, the rise of search-easy; 2003 saw more remarkable “married into giants”; 2005, advertised user groups The era of Western Hills gradually sunset, electricity providers began to chase sales, Taobao, Jingdong was born, when