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HTC亟需改变策略,在中端定位上发掘特色才能有所表现,否则难以走出困境曾经风靡全球的HTC手机,近年来销势急转直下锋芒尽失。2011年第四季度,其净利润同比下降约26%;今年第一季度又大幅骤跌约70%。7月6日,HTC发表声明称,公司未经审计的第二季度净利润为新台币74亿元,同比下降约58%,再次跌破了市场的平均预测水平。而此前的6月6日,HTC已宣布将第二季度营收预期下调13.3%。HTC在中国内地市场的形势同样不容乐观。据统计,今年第一季度市场份额仅有2.7%;相比之下,其竞争对手三星为21.8%,苹果为7.6%。实际上,2012年之前,HTC的主要市场一直是在海外。2010年其美国市场的收入要占50.6%,欧洲市场占比32.3%,
HTC urgently need to change the strategy, in the mid-range positioning to explore the features in order to have some performance, or difficult to get out of the predicament HTC has swept the world’s mobile phones, in recent years, sales potential has plummeted. Fourth quarter of 2011, its net profit fell about 26% year on year; the first quarter of this year and plunged about 70%. July 6, HTC said in a statement, the company’s second quarter net profit of NT 7,400 million unaudited, down about 58%, again below the market average forecast level. Prior to June 6, HTC has announced that its second-quarter revenue forecast down 13.3%. HTC’s situation in the Chinese mainland market is also not optimistic. According to statistics, the market share in the first quarter of this year was only 2.7%; in contrast, its rivals Samsung 21.8%, Apple 7.6%. In fact, until 2012, HTC’s main market has been overseas. In 2010, the U.S. market accounted for 50.6% of the revenue while the European market accounted for 32.3%