在市场中有这样一个有趣的现象,当企业经营顺风顺水的时候,营销与管理工作做起来会越加的得心应手,各种资源也向其聚拢,上级的肯定,下属高涨的士气,都为下一步的成功奠定了基础。但是,往往企业陷入困境后,企业在各方的质疑,甚至是自身信心不足的时候思想开始产生动摇、偏移,陷入所谓的“厄运之环”最终导致失败。能够把企业从优秀带向卓越的领 There is such an interesting phenomenon in the market. When the business runs smoothly, the marketing and management work will be more and more handy, various resources are gathered to it, the higher the affirmation, and the high morale of the subordinates are all under The success of one step laid the foundation. However, often after the enterprises are in trouble, the enterprises begin to falter, offset and fall into the so-called “ring of doom” when all parties question, even their own lack of confidence, eventually leading to failure. To bring the business from excellent to excellent collar