新媒体以技术、介质、终端的不断创新对纸质媒体构成严峻的挑战之势,已成为眼下纸质媒体从业人员日益焦虑的问题。曾经光华闪耀的都市报当然也不例外,面对日益逼仄的发展空间,焦虑并不能挽救颓势,都市报该如何实现突围,这就需要从理念、策略到运营模式来一次系统的范式革命,以整合创新、用户至上为方向进行媒介融合,由传统信息供给机构变身为整合社会资源、用户资源及新媒体资源的综合平台,将受众变为用户, The new media with technology, media, terminal of continuous innovation poses a serious challenge to the paper media trend, has now become the paper media practitioners increasingly anxious issues. In the face of increasingly cramped space for development, anxiety does not save the decline. How to achieve a breakthrough in the Metropolitan Daily requires a systematic and paradigm shift from philosophy, strategy and operation mode to Integration and innovation, the user first for the direction of media integration, from the traditional information providers transformed into integrated social resources, user resources and new media resources, a comprehensive platform for the audience into a user,