谈及工业设计，如何把握企业产品生命的脉搏？使产品得以在整个生命周期的各个阶段处于“健康”状态？同时，参与竞争、处于领先之势？这些问题值得研究。首先来分析一下什么是定位。定位要从一个产品开始谈起，这一产品可能是一件商品，也可能是一种服务，也可能是一个机构或 Talking about industrial design, how to grasp the pulse of corporate product life? So that products in all stages of the entire life cycle in a “healthy” state? At the same time, to participate in the competition, in a leading position? These problems are worth studying. First to analyze what is positioning. Positioning to start talking about a product, the product may be a commodity, it may be a service, it may be an agency or