扎染工艺是我国民间传统染色技艺,通过局部结扎的方式让该区域在染色过程中无法着色进而展现出的特殊视觉美感的一种传统工艺,同时也是我国民间传统染色技术之一。现代广告平面设计越来越注重自然、和谐,扎染工艺恰好符合这以要求,因此,将扎染工艺应用于广告平面设计中,是一个值得探究的主题。 Tie-dyeing process is a traditional process of our country’s traditional folk dyeing technique, which is a special process of local ligation that makes the region unable to be colored during dyeing and thus exhibits special visual beauty. It is also one of the traditional folk dyeing techniques in our country. Modern advertising graphic design is more and more emphasis on the natural, harmonious, tie-dye process just meets this requirement, therefore, the tie-dye process used in advertising graphic design is a topic worth exploring.