一、电视接受是一种全方位的精神活动电视时代的来临,全面塑造着电视观众——电视人。人,作为社会存在的主体,具有双重的“生产——消费”属性。作为电视接受的观众,也不可避免地受“生产——消费”的社会机制的制约。广义而论,人的这种“生产——消费”属性具有两大方面的内容,即物质产品的生产与消费和精神产品的生产与消费,电视接受在一种文化形态上,正是这两种生产与消费的统一体,但在观 First, television acceptance is a full range of spiritual activities TV era, the full shaping of television viewers - TV. As the main body of social existence, people have dual “production-consumption” attributes. As a television audience, it is also inevitably constrained by the social mechanism of “production-consumption.” In a broad sense, this “production-consumption” attribute of man has two major aspects: the production and consumption of material products and the production and consumption of mental products. Television reception is in a cultural form, and it is these two The unity of production and consumption, but the concept