1998年 P·福塞尔《格调》(社会等级与生活品位)一书中译本的出版,让中国人大开眼界,发现可以通过消费细节的对号入座界定划分自己的社会地位等级。事实上,中国人自20世纪末已悄悄进入象征消费的新阶段。象征消费(symbolicconsumption)指的是消费具有的符号象征性。即消费不仅是物理或物质的消费,而且也是象征的消费。正是象征、价值取向、仪式一起共同构成 The publication of the translated version of P. Forssell in “Style” (Social Ranks and Living Standards) in 1998 opened the eyes of the Chinese and found that the rank of social status can be divided according to the condemnation of consumption details. In fact, the Chinese have quietly entered a new phase of symbolic consumption since the end of the 20th century. Symbolic consumption refers to symbolic consumption. That is, consumption is not only a physical or material consumption, but also a symbol of consumption. It is a symbol, value orientation, ritual together constitute