2003年初,我转变了工作职场进入中国内地做广告。2年半时间,用一步一脚印的概念谈中国内地广告发展,实在太表浅,就好比瞎子摸象,摸到的那条象腿,完全不是一头象的全貌。而2年半时间,就日新月异、天天在变的大环境而言,却足够让我模糊了对故乡台湾的广告发展,虽然我天天在看台湾广告,平均至少两个月回去一趟,但“清楚”这两个字,说起来仍是有些心虚。 In early 2003, I changed my career in the workplace to advertise in mainland China. For two and a half years, talking about the advertising development in mainland China with the concept of step by step is too superficial. It is like a blind touch of a blind man. It is not a complete picture of an elephant at all. In two and a half years, with each passing day and every day changing environment, it is enough for me to obscure the development of advertisements in my hometown of Taiwan. Although I read the ads in Taiwan every day for an average of at least two months, Clear "these two words, still some guilty consciences.