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以最具衡水地方特色的“衡水三绝”之一衡水内画为前提进行卡通形象的品牌设计与行销传播研究,为卡通形象的传播研究打开新的篇章,并以此为契机,扩展并开发冀派内画的新传播渠道,为衡水文化产业的发展提供有效的理论支撑。
With the most Hengshui local characteristics “Hengshui three absolutely ” one of the premise of Hengshui paintings cartoon image of the brand design and marketing communication research for the dissemination of cartoons to open a new chapter in the study and as an opportunity to expand and The development of a new channel for the dissemination of Ji’s paintings provides an effective theoretical support for the development of Hengshui’s cultural industry.