“拟态环境”是大众传播学中重要的理论,“拟态环境”指的是大众传播给受众构建是一个虚拟的世界,不是客观存在的真实世界。广告传播属于大众传播的一种,同样也具有这种构建“拟态环境”的功能,本文就广告传播的这种功能进行简要评析 “Mimicry environment ” is an important theory in mass media studies. “Mimicry environment ” refers to the mass communication to the audience to build a virtual world, not an objective reality of the real world. Advertising dissemination is a kind of mass communication, and also has the function of constructing such a “mimicry environment”. This article briefly analyzes this function of advertisement dissemination